The project is run by Arto O. Salonen, PhD, who is an adjunct professor at the University of Helsinki and a principle lecturer at Metropolia. The project is for fixed term of three years 3.11.2016 - 2.11.2019.
The aim of the research project is to find solutions for making flexible and congestion-free mobility services with lower emissions available to everybody. Traffic congestion and emissions are a global problem, solving which requires multidisciplinary academic research. Finland aims to become a key player in discovering new mobility solutions with this research.
Dr. Arto O. Salonen has carried out diverse multidisciplinary studies on consumer behaviour and the shift to a sustainable society. Approaching the subject comprehensively and in a way that crosses traditional boundaries will enable us to identify new types of mobility services. Multidisciplinary and interdisciplinary research examines the possibilities offered by digitalisation from the user's point of view.
“Academic research will interact with the needs for change in society. The interdisciplinary approach combines technology, human behaviour, social change and the opportunities presented by the services market. The new possibilities made available by technology will be approached primarily from a user experience perspective while applying design thinking,” says Salonen, describing the nature of the research.